Sponsorship opportunities at the FIFA World Cup 2022
The FIFA World Cup is the biggest sporting event in the world, and with that comes a whole host of sponsorship opportunities. From official FIFA sponsors to local businesses, there’s a chance for everyone to get involved.
If you’re interested in sponsoring the FIFA World Cup 2022, here’s everything you need to know.
Who Can Sponsor the FIFA World Cup?
There are two types of sponsors for the FIFA World Cup:
- official FIFA sponsors.
- and non-official sponsors.
Official FIFA sponsors are companies who have an exclusive partnership with FIFA. These deals are usually worth millions of dollars, and the companies get a whole host of benefits, including global advertising during the World Cup.
There are currently six official sponsors of the FIFA World Cup:
- Adidas
- Coca-Cola
- Emirates
- Hyundai
- Qatar Airways
- Visa
Non-official sponsors are companies who don’t have an exclusive partnership with FIFA, but who still want to be associated with the World Cup. These deals are usually worth less than official sponsorships, but they can still be very beneficial for the companies involved.
There are a few requirements for companies who want to become official sponsors of the FIFA World Cup. They must be able to meet FIFA’s strict criteria, which includes being a global brand, and having a good reputation.
What Kinds of Sponsorship Opportunities Are There?
There are many different types of sponsorship opportunities available for the FIFA World Cup. Some of the most common include:
– Official FIFA World Cup Sponsor:
This is the highest level of sponsorship available. As an Official FIFA World Cup Sponsor, your company’s logo will appear on all official FIFA World Cup materials, including tickets, match programs, and merchandise. You will also have the opportunity to advertise during FIFA World Cup broadcasts.
– National Sponsor:
National sponsorships are available in all countries that are participating in the FIFA World Cup. As a National Sponsor, your company’s logo will appear on all official FIFA World Cup materials in your country, including tickets, match programs, and merchandise. You will also have the opportunity to advertise during FIFA World Cup broadcasts in your country.
– Official FIFA World Cup Hospitality Sponsor:
As an Official FIFA World Cup Hospitality Sponsor, your company will be responsible for providing hospitality services for VIP guests at the FIFA World Cup. This includes access to exclusive events and VIP areas, as well as catering and other services.
– Official FIFA World Cup Supporter:
As an Official FIFA World Cup Supporter, your company’s logo will appear on official FIFA World Cup merchandise, including T-shirts, hats, and flags. You will also have the opportunity to have your company’s name and logo appear on FIFA’s official website and social media channels.
How Can I Sponsor the FIFA World Cup?
If you’re interested in sponsoring the FIFA World Cup, the first step is to get in touch with FIFA’s sponsorship team. They’ll be able to give you more information about the process, and help you to put together a sponsorship proposal.
It’s also worth contacting your local football association, as they may be able to help you with your sponsorship application.
What Are the Benefits of Sponsoring the FIFA World Cup?
There are a number of benefits that come with sponsoring the FIFA World Cup. Firstly, it’s a great way to raise your profile on a global stage.
As an official sponsor, you’ll be able to use the FIFA World Cup logo in your marketing, and you’ll be able to advertise during the tournament.
You’ll also get access to a number of VIP events and experiences, including tickets to matches, and the chance to meet the players.
Sponsoring the FIFA World Cup is a great way to boost your brand, and it’s a once-in-a-lifetime opportunity to be a part of the biggest sporting event in the world.
